Among the most important decisions for a site owner is choosing a great domain name. Aside from being your business own special identity, it has to effectively direct your prospective customers to your company, rather than someone else’s. As the domain name can make or break a business online presence, the following needs to be carefully considered:
Keep it brief as far as possible
A shorter domain name has more benefits over longer ones. They are easier to fit into logos, easier to remember, less likely to be misspelled and are more familiar. Well, there is always an exception to everything, continue reading.
Maintain Your Domain Name and Your Company Name exactly the same even if it is long
If your company name and domain name is the same, people will automatically know where to go. If somebody else holds the domain very similar to your company name, it is unavoidable that those who try to hunt for your business is going to end until the other website, whom, could become your competitor.
If your company name is quite long, however, this may no longer be very ideal. Trying to shorten the domain name or rebranding your name would not be good for your business. Understand that may not work all of the time also. Therefore, consider another tip.
Try a Shortened Version of your Company Name
For example, you run a landscaping company by the name Brian Brickman Landscapes, including everything in the domain name could be too long for people to remember, and spell out. You can shorten it to the site to BBLandscapes for use for your own domain. Bear in mind that if you shorten it, make sure that it is memorable.
If you look on business naming service review in a similar manner and find the domain available that might be an option for you. In actuality, in case you have got an extremely long or complex company name, or one which is not famous yet, you might even have to look at rebranding. If it can effectively attract clients to your page, then consider rebranding your offline business. In any case, it makes your name-building more consistent.
Picking between Common Names and Brand Name Domains
Putting together interesting, catchy and enjoyable combination of words can be extremely helpful in making your domain name memorable. At times, if it rhymes, or repeats superbly, such as Singsong, Get Gary, Big Buy, the better it sticks to the mind. It would also help say it aloud and see if your tongue gets twisted about any syllables. Bear in mind, it should also be simple to pronounce.